campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. Political campaigns also include organized efforts to alter policy within any institution or organization.

he message of the campaign contains the ideas that the candidate wants to share with the voters.

The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters.

In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points.

Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details